Google’s goo.gl Links in 2025: Which Still Work
Google once planned to shut down all goo.gl links by August 25, 2025. But a new update changes everything—and only some inactive links will actually stop working. Here’s what changed, what to check, and how to protect your links.
What Google Just Announced
In a recent blog post, Google said:
“While we previously announced discontinuing support for all goo.gl URLs after August 25, 2025, we've adjusted our approach... All other goo.gl links will be preserved and will continue to function as normal.”
This means only links that haven’t seen activity since late 2024 will be disabled after August 25, 2025.
How to Check If Your Link Will Keep Working
- If your goo.gl link redirects without a warning message → It’s safe.
- If your goo.gl link shows a message like “This link will no longer work in the near future” → It will be deactivated.
So, check all the goo.gl links you still use—especially on old blog posts, email campaigns, or documents.
What to Do if Your Link Is At Risk
Summary
- August 25, 2025: Deadline for inactive goo.gl links
- Active links will continue working—no need to replace
- Message shown? Link will be disabled → replace ASAP
Take 5 minutes today to test your important goo.gl links—you might save a big headache later.
This update is a relief for those who rely on old goo.gl links in documents, marketing funnels, and more. But it also means you should check your links before August 25, 2025.
Need Help Migrating Your Links?
Muthukumaran Singaravelu
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