Journey builder
Design customer journeys that react to opens, clicks, form fills and page visits, with branches for each path.
Zoho Marketing AutomationJourneys and lead nurturing
Guide every lead from first click to customer, automatically.
Zoho Marketing Automation connects your email, SMS, social and website activity into journeys that respond to what each lead does. Logirtha Technologies, a Zoho Consulting Partner, helps you design them around your sales process.
- 14-day free trial
- Works with Zoho CRM
- Setup and training
Illustration of the Marketing Automation experience, not a product screenshot.
JourneysAutomate follow-up
Lead scoringFind ready buyers
MultichannelEmail, SMS, social
TrackingSee site behaviour
What Zoho Marketing Automation can do for your business
Marketing Automation coordinates campaigns across channels. Which features you can use depends on your plan.
Multichannel campaigns
Run email, SMS and social campaigns from one place, with a marketing planner on higher plans.
Lead scoring and segmentation
Score leads by behaviour and build segments so sales sees the warmest leads first.
Website behaviour tracking
Track visits and actions on your site and use them to trigger the right message.
Ecommerce marketing
On Professional and above, run campaigns tied to store activity such as abandoned carts and purchases.
Attribution and personalisation
On Enterprise, see which sources drive leads and personalise landing pages.
How a lead moves through your funnel
This is what happens once your journeys are set up well.
A lead arrives
Someone fills a form, visits key pages or joins a list.
They are scored and segmented
Their actions raise a score and place them in the right group.
The journey responds
Emails, SMS or social messages go out based on what they do next.
Sales steps in
A hot lead is passed to your team with the full activity history.
Is Zoho Marketing Automation right for you?
A straight answer helps you more than a sales pitch. Here is where it works well and where you should look twice.
A good fit when
- You have a sales process with several steps and want follow-up to run on its own.
- You market across email, SMS and social and want it coordinated.
- You use Zoho CRM and want marketing and sales on the same data.
- You want lead scoring so sales time goes to the best leads.
Think twice when
- You only send newsletters. Zoho Campaigns is simpler and cheaper for that.
- You have few leads. Automation pays off with enough volume to justify the setup.
- You expect a free plan. There is a free trial, not a permanent free plan.
- Your contact list is large. Prices are set per 1,000 contacts and rise with your list.
Plans at a glance
Marketing Automation plans are priced per 1,000 contacts. We help you pick the plan your process needs.
Standard
$19
per month, 1,000 contacts
$14 billed annually
- Users
- 10
- Journeys
- Basic
- Pricing
- Per 1,000 contacts
- Email, SMS and social marketing
- Website behaviour tracking
- 40+ app integrations
Best forTeams starting with automation
Professional
$29
per month, 1,000 contacts
$22 billed annually
- Users
- 15
- Journeys
- Advanced
- Pricing
- Per 1,000 contacts
- Everything in Standard
- Lead scoring and A/B testing
- Ecommerce marketing and planner
Best forGrowing teams with a defined funnel
Enterprise
$59
per month, 1,000 contacts
$44 billed annually
- Users
- 25
- Journeys
- Complete
- Pricing
- Per 1,000 contacts
- Everything in Professional
- Lead attribution
- Landing-page personalisation, webhooks
Best forLarger teams with complex needs
Prices are in US dollars per month for 1,000 contacts on monthly billing, and rise as your contact list grows. A 14-day free trial is available. Prices and limits vary by country and currency, and Zoho changes plans often, so check Zoho’s pricing page for your country before you buy. Subscriptions are billed by Zoho, separately from our fees.
How Logirtha helps with Zoho Marketing Automation
Buying the tool is the easy part. We help you get it working for your business.
Funnel mapping
Map how leads move from first contact to customer in your business.
Journey design
Build journeys with the triggers, delays and branches your process needs.
Lead scoring rules
Set rules so scores reflect real buying signals.
Channel setup
Connect email, SMS, social and your website tracking.
CRM connection
Hand hot leads to your sales team in Zoho CRM with full history.
Reporting and training
Show your team how to read results and adjust journeys.
Pairs well with
These Zoho applications from our partner scope work alongside Marketing Automation.
Want to try Zoho Marketing Automation in your business?
Tell us what you want to improve and how you work today. We will tell you honestly whether Marketing Automation fits and which plan to start with.
Enquire on WhatsApp
Or call us on
+91 94861 29920
Marketing Automation questions, answered
Not seeing your question? Message us and we will reply.
What is Zoho Marketing Automation?
Zoho Marketing Automation is a platform for coordinating email, SMS and social campaigns, scoring leads and building automated journeys based on what people do.
Is there a free plan?
There is a 14-day free trial rather than a permanent free plan. Check Zoho’s pricing page for current trial terms and plans.
What is the difference from Zoho Campaigns?
Campaigns focuses on email marketing and simpler automation. Marketing Automation adds multichannel journeys, lead scoring and attribution for a defined sales funnel.
How is it priced?
Plans are priced per 1,000 contacts, so the cost grows as your list grows. Annual billing costs less.
Does Logirtha include the Zoho subscription?
No. The Zoho subscription is billed separately unless our written proposal says otherwise. Our fees cover consultation, setup and training, agreed with you before work begins.
Logirtha Technologies Private Limited is a Zoho Consulting Partner. Zoho and Zoho Marketing Automation are trademarks of Zoho Corporation. Product names are used to describe the applications discussed on this page. Features, plans, limits, pricing and partner permissions may change. This page does not imply endorsement beyond the applicable partner authorisation.
